Fujifilm Instax Square SQ10 Review

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fujifilm instax sqaure sq10

Fujifilm has a strong collection of analog instant cameras, using both the Mini Instax and Wide Instax film formats. The Instax stable of cameras is very popular worldwide, particularly among young women, since part of the appeal it is easy to carry, great conversation starters and looks cute. The sales of the Instax line outsells pretty much nearly all digital cameras. However, with the INSTAX SQUARE SQ10 has decided to strike two different milestones. The first milestone, is the first Instax model that uses a square film, the Instax Square film, which is throwback to the old Polaroid films. The second is the SQUARE SQ10 is its first Hybrid camera, a cross between digital and analogue cameras. You can take pictures, edit them on the camera, before printing them. So it combines the best of both worlds.

The review of the FUJIFILM INSTAX SQUARE SQ10 REVIEW will look at the design, ease of use, image quality and picture quality, before summing up what we think of the camera


Camera Specs

  • 3.6MP 1/4-in CMOS sensor
  • 3″ 460k-dot LCD Screen
  • MicroSD card slot 50 photos
  • Fixed 28.5mm lens
  • Auto ISO only (100-1600)
  • Shooting modes: Standard, double exposure, flash
  • Self timer: 10 or 2sec
  • Built-in NP-50 battery (160 prints (/li>
  • Micro USB charging
  • 119mm x 47mm x 127mm

Printer Specs

  • FUJIFILM Instant Film “instax SQUARE” (Purchased separately)
  • 10 prints/pack
  • Film size: 86 mm x 72 mm
  • Image size: 62 mm x 62 mm
  • Image size: 800 x 800 dots
  • Image format: JPEG
  • Printing time: 10-15 seconds
  • Film detection: Yes


The first thing you notice when you see the SQ10 is that it is square. It only comes in black with silver highlights. It measures 11.9cm x 4.7cm x 12.7cm, and weighs about 15.9 ounces or 450 grams, or slightly over a pound. It is not small enough to fit in a pocket, but its small for an instant camera. The camera feels right when you hold it, and everything is within easy reach, and its comfortable for people who are left and right hands. You turn the lens to activate the camera. On one side pf the lens lets you shoot and the other lets you alter from normal, bulb or double exposure. On top of these buttons is the AF assist lamp and the flash.

View of the back of the SQUARE SQ10


Before we talk about usability of the SQ10 , lets go through the features, a review of Instax Square won’t complete without listing its features

Hybrid Technology

The Instax SQ10 comes with a selfie button which adjust the lens length and focus to get the right shot for your selfies. Impress your friends with the ability to make great selfies. The selfie mirror next to the lens helps you get the best shot whether in portrait or landscape mode.

Multiple Filters

Brightness Control

Vignette Control

Three Shooting Modes

The SQ10 has three shooting modes. Double Exposure- Superimpose two images in a frame. Bulb Exposure- Holds shutter for up to ten seconds to capture the movement of light for night time shoots. Built-in Macro- Enables you to take images at closeup, closer than 2 feet away without blurring.

Instax Square SQ10 Review

Fuji Film Instax 70 Timer

Self timer

The instax mini 70’s ‘Self-timer’ allows you to take group shots. It can be setup for multiple photos, where the second photo is taken after the first. It has a 2 second to 10 second adjustable window.

Other Features

  • Date/time stamp
  • 5 flash settings
  • Digital zoom of up to 2.4x can be applied to prints.
  • Rechargeable battery (150 prints per charge
  • Tripod mount


For basic operations, the INSTAX SQ10 is pretty straight forward . To turn the camera on and off, you turn on the silver circle around the lens. The second most important switch is the Auto/Manual, when Auto is selected, pictures are printed automatically, while in Manual you can select which image you want to print. At the rear of the camera you have the following controls / displays 1) Exposure adjustment 2) Play 3) Print Button 4) Menu button 5) 3 inch LCD

Advanced Operations

One issue we had with the camera was that when it came to more advanced operations, adjustments can be a bit complicated. Say if I want to apply a Luna Filter, then adjustment brightness and then adjust exposure I have to do the following.

  • Hit Top Button and Scroll
  • Choose the Luna Filter, then press the OK or shutter Button
  • Press the Brightness button, and select brightness level
  • Press the OK/Shutter Button
  • Press Exposure Button to Adjust Exposure.
  • Scroll and choose the setting I want, then press the OK/Shutter Button

As you can see it’s a bit involved.

Expensive Film

The film for the SQ10 is a square film that has an image area of about 62mm in width and length, surrounded by a white border. Unfortunately, the film is more expensive than the Mini and Wide formats, coming in at about $1.69 per shot ($16.99 per 10-pack). Mini and Wide costs between $0.66 and $0.90 per shot, depending on the amount you buy at a time. However, with the SQ10’s digital capabilities, you won’t have to print every shot.

SQ10 Instax Film


Lack of Connectivity

The one major issue with the SQ10 is the lack of connectivity. It does not have WifI or Bluetooth, which is the most serious drawback. It is targeted at the Instagram crowd, but cannot transfer the photos to Instagram.


The image quality from Instax SQ10 is good, but is not going to amaze people. The camera uses a 7mm image sensor, about 50% of the image sensor for the Iphone 7. Images are 1920×1920. once you get the hand of using it. You get the best images leaving exposure alone. The only problem is with photos taking in shade or cloudy conditions.


Nevertheless, what is really important is the print quality, and when you are only printing to a 2.4 inch (60mm) x 2.4 inch (60mm), the digital resolution is enough. Print quality is great. Colors are vivid, details are sharp and the macro capability allows the camera to focus on images close by. Unfortunately, prints are the only way you can share edited images. Only original edited jpeg are stored on the memory card can be transferred. The adjustments for the raw images are stored as a text file.


Protect your Fujifilm Instax camera with a polysynthetic black leather case which is available in different colors and you can choose the case according to the color of your instant camera’s color. The case is available right now for purchase and you can snatch it away.
fujifilm instax sq10 case

Looks cute?



  • Nice looking square format
  • Saving pictures and printing later
  • Good Battery Life
  • Print Quality is good
  • Fun to shoot with


  • No Connectivity
  • Expensive Film
  • Small Sensor Makes it difficult to shot in low lite
  • Average digital quality


The Fujifilm Instax SQ10 is a good camera if you like to adjust your instant photos before printing them out. However, to be honest, its Fujifilm first hybrid camera, so its a work in progress. The major problems with the camera are the average quality of the digital photos and the fact it has no connectivity. Furthermore, film can be pretty expensive, ten prints can set you back $16. We suggest you get the Instax Mini 90 or Instax Wide instead if you want to just shoot instant photos. But if you need to edit photos before printing the Fujifilm Instax SQ10 is still a good choice

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